Corporate Information Strategy Management

Wydawnictwo: mcgraw-hill
Autor: Applegate
Liczba stron: 736
Oprawa: miękka
ISBN: 978-0-07-124419-0

Czas dostawy: 4 - 6 tygodni (na zamówienie)
Cena detaliczna: 155,99 zł
Nasza cena: 156,00 zł

Opis Corporate Information Strategy Management:
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

New Harvard cases: Bring into the classroom the recent findings and observations of some of the brightest minds in IS as they analyze some of the most prominent global companies.

Additional coverage on systems integration: Important to the whole system is the discussion of the challenges of installing and integrating new technology.

Contemporary view of IT opportunity, and how to take advantage of IT in business.

Strategic IT audits now covered in
Chapter One.

Impact of IT on the `extended enterprise?? covered exclusively in
Chapter Three.

Outsourcing, including off-shoring, updated in Module 3.

Spis treści Corporate Information Strategy Management:
Preface
Table of Contents
Introduction: The Challenges of Managing in a Network Economy
Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)
Module 1: Business Impacts

Chapter 1: IT and Strategy

Chapter 2: IT and Organization

Chapter 3. Extending the Enterprise

Chapter 4. Making the Case for IT
Case #1-1 Charles Schwab in 2002 (HBS #803-070)
Case #1-2 Learning from Leapfrog (HBS #804-062)
Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)
Case #1-4 Global Healthcare Exchange (HBS #804-002)
Article #1-5 IT Doesn't Matter with Letters to the Editor (HBR #3566)
Module 2: Managing Networked Infrastructure and Operations

Chapter 5. Understanding Internetworking Infrastructure

Chapter 6. Assuring Reliable and Secure IT Services

Chapter 7. Managing Diverse IT Infrastructures
Case #2-1 CareGroup (HBS #303-097)
Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)
Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)
Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)
Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)
Module 3: Managing and Leading a Networked IT Organization

Chapter 8. Organizing and Leading the IT Function

Chapter 9. Managing IT Outsourcing

Chapter 10. A Portfolio Approach to IT Projects
Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)
Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)
Case #3-3 Rakuten (HBS #305-050)
Case #3-4 Telecomunicacoes de S??o Paulo S.A. (Telesp) (HBS #804-149)
Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)
Conclusion: The Challenges of Managing in a Network
Economy Revisited
Case #C-1 UCB (HBS #304-096)
Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)
Annotated Bibliography
Index

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